Meta ads
Bring a clear offer to the people you want to reach.
When it fits
Facebook and Instagram campaign planning, advertising creative and ongoing optimisation around an agreed business objective.
You have a service, product or campaign to promote and need a coordinated approach to the audience, creative and enquiry journey.
What we can do for you.
Choose the capabilities your project needs, with deliverables agreed around your requirements.
Campaign & audience planning
Define the offer, intended audience, campaign objective and budget boundaries before launch.
Advertising creative
Campaign copy and visual variations prepared around the offer, brand and placements included in the scope.
Landing journey & measurement
Review where an advert sends people and define the enquiries or actions to measure, using approved tracking arrangements.
Campaign management & reporting
Review delivery and agreed results, compare creative variations and document the changes made to the campaign.
A plan that fits your business.
Your goals, existing assets and the people involved shape the work. Agree these details before the engagement begins.
How we work- Confirm ownership and access to the advertising account, pages and business assets.
- Agree campaign approval, media spend, service fees and authority for budget changes separately.
- Review the offer, advertising claims and tracking permissions; platform approval and campaign returns are not guaranteed.
Questions before we start.
Is ad spend included?
Media spend and service fees should be stated separately in the proposal. Agree who pays the platform and who may change a campaign’s budget before launch.
Who supplies the creative?
Creative production can be included, or campaigns can use your approved assets. The brief should identify required formats, review rounds and the person approving claims and visuals.
What results are measured?
Choose measures that match the campaign, such as qualified enquiries or purchases where measurement is available. Report them alongside spend and delivery context; results vary and are not guaranteed.
Let’s discuss your project.
Share what you want to achieve, what is already in place and the support you need. Scope, responsibilities and costs can then be defined in a proposal.