Google ads
Connect relevant searches with a clear offer and next step.
When it fits
Google Ads campaign setup, search advertising and ongoing management tied to your services and landing pages.
You want to reach people looking for what you offer, or an existing account needs clearer campaign structure, measurement and budget control.
What we can do for you.
Choose the capabilities your project needs, with deliverables agreed around your requirements.
Account review & search planning
Review the account or plan a new structure around relevant search intent, services and target locations.
Campaign setup & ad copy
Organise campaigns, search themes and advertising copy around the agreed offer and budget.
Landing pages & conversion tracking
Align the page with the advert and define measurable actions using approved account and tracking access.
Optimisation & reporting
Review search terms, campaign delivery, spend and agreed business actions to guide the next changes.
A plan that fits your business.
Your goals, existing assets and the people involved shape the work. Agree these details before the engagement begins.
How we work- Confirm advertising account ownership, billing access and approval for any changes to existing campaigns.
- Set the geographic scope, budget limits, exclusions and the value of a useful enquiry.
- Agree which actions can be measured and how; campaign approval, cost per enquiry and sales outcomes are not guaranteed.
Questions before we start.
Use our existing account?
An existing account can be reviewed before changes are proposed. Agree ownership, access and which active campaigns may be modified so the transition is controlled.
How is the budget set?
The budget follows the campaign objective, target market and the amount you authorise. Separate advertising spend from management fees and require agreement before increasing limits.
Does the website matter?
Yes. The landing page should match the offer and give visitors a clear action. Website changes can be scoped separately when the campaign needs a different page or enquiry flow.
Let’s discuss your project.
Share what you want to achieve, what is already in place and the support you need. Scope, responsibilities and costs can then be defined in a proposal.